STUDENTS’ BUYING PRACTICES AND ATTITUDES TOWARDS COUNTERFEIT PRODUCTS
DARWIN PHILIP C. ALERA, MBA, Ed.D.


ABSTRACT

This study was focused on assessing the perceptions of the Mountain Province State Polytechnic College (MPSPC) students on their buying practices and attitudes toward counterfeit products. A validated survey questionnaire based from the instrument used by Angela Cuno in a similar study was used. Findings revealed that females are purchasing more counterfeit products than their male counterparts. The economic situation of the students is a major factor that has caused them to practically purchase counterfeit products. Furthermore, the study identified that students agree that they buy imitation products because they feel that the price of designer products are unfair and gouge and makes them feel that they are wise shoppers. They also acknowledged that imitation products are as good as designer products in terms of appearance even when they know that people who sell counterfeit products are committing a crime as well as hurt the companies who manufacture legitimate brands. Generally, student respondents registered a positive attitude toward counterfeit products; students with positive attitudes towards counterfeit products tend to purchase counterfeit products more frequently.